The primary goal of the Lloyds Bank Mobile App Rebranding Project is to improve the app’s usability for young adults. We’re updating it to reflect the needs and preferences of millennials regarding their bank app. Our objectives are to maintain the Lloyds Bank brand while making it easier to use, helping users understand their financial saving goals, health insurance and keeping them engaged in their retirement plan. Our primary goal for the app is to give millennials a useful tool for budgeting and future planning.